Background Information on Media Advocacy

What is Media Advocacy?

• explanation of media advocacy
• media advocacy terminology: news advisory, news release, letters to editors, editorial board meetings
• foundation building for the media advocacy process
• checklist #1: Components of a Successful Media Advocacy Campaign
• checklist #2: Common Media Opportunity Pitfalls
• planning exercise for media activity planning

Sample Media Advocacy Pieces

• Op Ed #1: We All Pay the Tab for Cheap Drinks
• Op-Ed #2: Let’s Turn off the Tap on Alcohol Abuse Costs: changing the environment around alcohol best way to address problem
• Op-Ed #3: Under-age drinking laws exist for a reason
• Op-Ed #4: Reducing dangerous college drinking cannot happen without changing the local alcohol environment
• Letter to the Editor #1: Keg Registration (brief)
• Letter to the Editor #2: Keg Registration (long)
  
  

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