Recommendations for all

  • Never say anything that you are not sure about
  • Answer using complete statements — TV news interviews edit out the questions unless it's live or a talk show format
  • It's okay not to have all the answers. You may want to suggest someone else who may have an answer for them or find out and get back to them
  • Speak from personal experience as much as possible
  • Be brief and to the point (TV quotes are an average of 8 seconds)
  • It's more important that you get out the important message you want than to answer the specific questions from the media
  • Unless it's live, it's okay to be repetitive or ask to restate something that you may have said wrong — they will edit the tape later (and usually try to use the clearest quotes)
  Spokesperson Guidelines Index
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