News Event: an excellent alternative to the news conference

  1. Here is an opportunity to put more SIZZLE into a story. Motion, outdoors, emotion, vehicles, and action. More like real life. More conductive to TV coverage. Better for newspaper photos. Chance for reporter to have on-the-job experience of someone else's everyday reality.
  2. Reporters can hardly resist attending and they almost always find a good story here.
  3. Hold a short news conference or a simple briefing at the outset, and then move into the rest of the news event action.
  4. Examples: Police ride-along, students speak out about tail gating, a bar enacting community covenants, a community experiencing second hand effects of alcohol, or ride along at bar closing times.
  5. Can be useful for radio journalist with audio recorder because of interesting background sounds.

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