| Budweiser's famous Clydesdale horses have been joined by a new menagerie. |
| During the NCAA basketball finals this week, college and university team mascots are featured in television commercials for Anheuser Busch. |
| These messages are the latest result of a joint ventiure between America's largest brewer and the National Association of State Universities and Land Grant Colleges (NASULGC). |
| This unfortunate, unprecedented and misguided partnership — ostensibly to promote "responsible" drinking — should be terminated immediately. |
| It mocks prevention goals by legitimizing and |
|
| It normalizes, rather than questions, the central role of alcohol in college life. |
| It serves as a "seal of approval" for the hip, entertaining product commercials for Budweiser that appear with far greater frequency during the same programming. And it helps Anheuser Busch capture the lucrative entry-level youth market, including the roughly half of college students who are underage. |
| Though well-intentioned, this venture raises serious questions about the credibility of NASULGC's commitment to fighting our nation's number one campus drug problem. |
| We urge them to find other sources of support for alcohol prevention initiatives. |
|
